Content Marketing Specialist | REMOTE

Work Set Up: Remote Start Date: ASAP Schedule: 8PM - 5AM | Manila Equipment: BYOD The Content Marketing Specialist is responsible for developing and executing content marketing initiatives, including written, visual, and social content, to enhance brand awareness and support marketing campaigns within an outsourced services environment. This role collaborates with cross-functional teams to create compelling content, analyze performance, and identify opportunities to strengthen marketing effectiveness. What does a day in the life of a Content Marketing Specialist look like? Plan, create, and publish content across various channels, including website copy, blog posts, social media posts, email campaigns, and press releases Develop content calendars and coordinate content production timelines across marketing channels Conduct market and audience research to identify customer needs, preferences, and trends, using insights to inform content strategy and messaging Optimize content for search engines (SEO), incorporating relevant keywords and best practices to improve organic visibility Monitor and analyze content and campaign performance metrics, such as engagement, conversion rates, an…