Paid Media & Tracking Assistant

We are looking for a hands-on Paid Media & Tracking Assistant to support our digital advertising, analytics, and tracking efforts across multiple paid media platforms. The ideal candidate has practical experience setting up, maintaining, and troubleshooting advertising pixels, events, conversion tracking, and analytics systems, with a strong understanding of how paid traffic is measured and optimized. You will work closely with the marketing team to ensure that campaigns are properly tracked, conversions are accurately recorded, and our tracking infrastructure provides reliable data for reporting and optimization. This role is particularly suited to someone who enjoys working directly with ad platforms, analytics tools, event tracking, and campaign data rather than focusing solely on strategy. Key Responsibilities Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom events/conversions . Support paid advertising campaigns across platforms such as Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads . Define and maintain a clear event tracking structure , including event names, parameters, properties, and conversion definitions. Implement and validate pixels, e…