Project Lead (Retail and Training Advocacy)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab ’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Role Summary: We are looking for a data-driven CRM expert to join our team supporting a large tech client. In this role, you will serve as the bridge between marketing strategy and technical execution, transforming complex data signals into high-impact customer experiences. You aren’t just building lists; you are architecting the audience logic that powers major APAC promotional campaigns and global product launches. We are looking for a problem-solver who is as comfortable writing SQL queries as they are managing senior stakeholders. If you are passionate about the customer lifecycle and thrive in a collaborative, rapid-fire environment, you’ll fit right in! This role requires you to work in an APAC-friendly time zone, starting at 5:30 a.m. IST. Role: Content Thought Leadership & Localisation: Act as a stra…