CRM Marketing Business Product Manager

Work Arrangement: The position can be fully remote or hybrid (as per the requirements), but travel as of now is not required. Duties • Collaborate with stakeholders across Marketing, Sales, and Digital Technology to define and document future-state processes. • Deliver clear, structured future-state process documentation for technical and business audiences that aligns with business needs. • Contribute to the development of business requirements for GTM transformation and CRM improvements. • Support CRM implementation efforts, including requirements gathering, testing, and adoption. • Help operationalize the buying group strategy within CRM and marketing systems to enable tracking, engagement, and reporting. • Participate in sprint planning, product reviews, and retrospectives as a Marketing representative. • Create and maintain functional features and user stories aligned to business goals. • Prepare documentation, training materials, and perform gap analyses. • Conduct UAT and troubleshoot lead/data alignment issues across platforms. • Become a subject matter expert in systems like Microsoft Dynamics, ServiceNow, and other tools. • Facilitate communication between global and reg…