Digital Marketing Specialist (Google Ads Focus)

About the Role Location: Remote Employment Type: Full-time Work Arrangement: Permanent Work from Home We are looking for a results-driven Digital Marketing Specialist with strong experience in Google Ads and PPC campaign management . In this role, you will manage and optimize paid search campaigns to generate high-quality leads, improve conversion rates, and maximize return on advertising spend. You will also analyze campaign data, recommend landing page improvements, and develop strategies that support business growth. This role is ideal for someone who enjoys working with data, takes ownership of campaign results, and is looking for a stable, long-term opportunity. Key Responsibilities Build, manage, optimize, and scale Google Search campaigns. Manage Performance Max campaigns when appropriate. Conduct keyword research and competitor analysis. Write clear and conversion-focused ad copy. Monitor search terms and reduce irrelevant traffic and wasted advertising spend. Conduct A/B testing to improve advertisements, landing pages, and conversion rates. Manage campaign budgets efficiently. Improve cost per lead, return on ad spend, and overall campaign performance. Review landing pag…