Digital Marketing Specialist (TikTok Ads)

About us: BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others. We are scaling and our specialists are leveling up. Now we're looking for a talented Marketing Specialist with a focus on TikTok Ads , ready to grow with us, experiment with AI, and drive new user growth. Your impact: Develop and scale TikTok as a key acquisition channel, building and optimizing campaigns with AI-powered tools for faster testing cycles. Spot TikTok trends, sounds, and content formats early, and turn them into creative hypotheses. Run A/B tests across campaigns, audiences, and ad creatives to continuously improve performance. Translate performance insights into clear, actionable briefs for the creative team, with a focus on native, platform-first creatives. Collaborate with analytics and creative teams to build full-funnel acquisition strategies. Manage advertising budgets, report on channel performance, and forecast the impact of UA activities on key business metrics. About you: At least 2 years of experience in Performance Marketing, including hands…