Director of Performance Creative

Director of Performance Creative Nello | Full-time | Remote (US) We're glad you're here! And we're excited to get to know you better. Please read carefully the information below about this role! About the role You’ll own creative strategy across all advertising mediums, with a primary focus on paid creative across Meta, TikTok Ads, TikTok Shop, and any other paid channels. You’ll manage a creative strategist(s), video editors, and work closely with our team to review and acquire content to achieve your vision and to drive results. You'll be reporting directly into our EVP of Marketing. What you'll own Own the creative roadmap for paid social (largely Meta, TikTok): concepts, hooks, scripts, and briefs for statics, video, and UGC. Run a structured creative testing program — form hypotheses, ship variants quickly, read performance data, and double down on what works. Lead our UGC & content creator content pipeline: sourcing, briefing, and directing creators and affiliates so their content performs for the brand. Support the content strategy for organic social and TikTok Shop — what we post, what we amplify, and how organic feeds the paid engine. Own creative reporting: a clear, shar…