Product Marketing Specialist

Job Description Summary Under moderate guidance, supports go-to-market strategy by translating customer, market, and competitive insights into positioning, messaging, and launch materials. Partners across Marketing, Product Teams, Sales, and other teams to support product strategy, differentiation, and market alignment. About the Role As a Product Marketing Specialist, you will play a crucial role in understanding market trends and customer needs to help shape our product strategies. You will work closely with the Product Marketing team to develop and implement effective marketing campaigns aimed at capturing key customer segments. Your analytical skills will be essential for understanding and responding to market changes, helping position our products for success. Responsibilities Contribute to go-to-market plans for new products, releases, and promotional initiatives. Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks. Support audience segmentation, personas, customer journeys, and use-case development. Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral. Tr…